Tool Catalogue

Here’s a catalogue of tools that you may find useful throughout the duration of your apprenticeship:



Atomic App
Analyzes the emotional appeal of your title, checks spelling and grammar and assesses whether your content is written correctly for the type of audience that reads your content.


Convert tedious links into bite-sized “bitmarks,” perfect for character-sensitive microblogging platforms like Twitter.

This tool gives you the ability to quickly identify what content is working well for any topic or competitor.


Calendar of events
Quite a nice tool for planning and mapping content. It gives information such as on this day in history, famous figures’ birthdays etc; this might be useful for ‘Use the News’

A simple drawing and image editing tool that is ideally suited to creating images for social media posts, profiles and headers

A free Chrome extension that allows you to see the social sites of your email connections and even cross-reference other social sites as you browse.


Emotional Value Analyser
What is the EMV (emotional marketing value) of your headline/content?




Headline generator
Just type in a subject and the tool will give you example headlines/content ideas

A ‘Social Media Management System’ that helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly.


A super-simple tool that helps you build lists of bloggers and connect with them.



This is a headline testing plugin for WordPress that gives you the option to create additional test headlines for your blog posts within the editor.


LinkedIn Connected
The Connected app is all about providing genuine opportunities for you to strengthen relationships and stay top of mind with those who matter most, allowing you to stay in touch with your expanding network in a way that personalises the experience and maintains the one-on-one connection.





Adobe Photoshop help you to organize, edit, and create images.

A free cloud based infrographics creation tool.




SEO Mofo
SERP Snippet Optimization Tool is to allow webmasters and content publishers to strategically construct page titles and meta description tags that will result in aesthetically-pleasing or eye-catching listings in Google’s organic search results.
A URL link shortener that when clicked offers a customized call-to-action snippet at the bottom.

Social analytics chrome extension
You can add this to your toolbar on Chrome and it will give you social insight and sharing data about the different web pages you visit.

Sprout Social
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Sumo Paint
A versatile online image editor and painting application that works in a browser.


A fusion between trend analysis and hashtag tracking, produces some nice pie charts and graphs that you can use in your proposals; you can set up specific tagboards for your clients

Tailwind is beta-testing the ability to easily pin and schedule Instagram photos onto Pinterest boards.

Tweet Life
Analyse and understand how an individual tweet goes from person to person through waves of retweets.

The most powerful Twitter tool for real-time tracking, organizing, and engagement.