Tag Archives: planning

Managing Marketing Campaigns

Marketing campaigns should be projects in themselves and to be most effective they should be planned like any other project. This would include progressing through different stages; from the marketing brief, drawing up aims and objectives, planning, designing, monitoring and finally evaluating the overall success of the campaign to indicate the overall return on investment.… Read More »

Administrative Controls and Documentation

Production control begins with the acceptance of a customer’s order to commence production, and only ends when the complete job has been dispatched and delivered to the customer’s satisfaction. Without an accurate knowledge of production costs and the effectiveness with which equipment is used, sales, profit and growth become restricted. This lesson will analyse the… Read More »