Social Network Management

By | January 9, 2017

“Social media monitoring is the act of using a tool to monitor what is being said on the internet. It sometimes also goes by the name of Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management and SMM (also the acronym for Social Media Marketing)” (Brandwatch).

Google Alerts

Google Alerts is a basic way to discover when a website is posting about you. It doesn’t capture everything but it’s a good, automated, entry-level way to get some feedback about any kind of search query emailed to you. Sign up here (if you want instant results, mark “as-it-happens” under “how often”).


Hootsuite allows you to manage social networks, schedule messages, engage your audiences, and measure ROI right from their dashboard. It is perfect for small and medium businesses, agencies, and busy community managers who need to manage, engage, and measure with a scalable, intuitive platform. Hootsuite can connect with more than 35 popular social networks!

The following video walks you through how to setup your very own Hootsuite dashboard:

Click here to read Mashable’s handy ‘Beginners Guide to Hootsuite’.

Social Mention

Social Mention provides real-time social media search and analysis, itcollects aggregated data across multiple platforms. You’ll see results from Facebook, Twitter, YouTube etc. and there are some basic analytics that help you determine if the sentiment is positive or negative.


Tweetdeck is a powerful Twitter tool for real-time tracking, organizing and engagement. It allows you to organise and build custom timelines, keep track of lists, topics, hashtags, searches, activity and more – all in one interface.

Get started here.

Twitter Counter

Twitter Counter gives you a clear overview and graph of your Twitter statistics. It is perfect for small and medium businesses and busy community managers who need to easily measure their Twitter performance or their competitors. Try it for yourself here.

**Please remember that these resources are only here to guide you in the right direction, you must still conduct your own research to pass this diploma**