Social and Digital Marketing

Project management logo

Project Management

Project management is the handling a large or complex tasks that would fall outside of a persons normal day to day role, in a structured and methodical way.

Customer relationship management

Customer Relationship Management

“Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.” (Google) HubSpot have written a handy blog explaining in more detail, what CRM is: read more CRM can enable businesses to… Read More »

Social Media Buttons

Social Network Management

“Social media monitoring is the act of using a tool to monitor what is being said on the internet. It sometimes also goes by the name of Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management and SMM (also the acronym for Social Media Marketing)” (Brandwatch). Google Alerts Google Alerts… Read More »

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Collaborative Technology

Collaborative Teachnology refers to IT tools and devices for collaborative working and communications, such as web or video conferencing, instant messaging/chat, online phone and video calls; online forums, social networking sites, wikis and other centralised depositories for documents, blogging, RSS and data feeds, bulk SMS or online work management tools.

Digital marketing

Managing Marketing Campaigns

Marketing campaigns should be projects in themselves and to be most effective they should be planned like any other project. This would include progressing through different stages; from the marketing brief, drawing up aims and objectives, planning, designing, monitoring and finally evaluating the overall success of the campaign to indicate the overall return on investment.… Read More »

Creativity Light bulb


Creativity is not a gift, it is a skill that comes with practice over time. The best way to improve your creativity is to adopt an open minded  and positive attitude, when dealing with any situation. This lesson and the webinar that accompanies it have been developed to provide you with practical activities and tools… Read More »

marketing pyramid. hierarchy showing marketing strategy at the top, campaigns in the middle and marketing activities at the foundation

Marketing Basics

This is a quick presentation about the basics of marketing to get you thinking about how to get started with your approach to marketing and what questions you should be asking. This lesson is best viewed as a webinar or with a tutor, as trends are constantly changing and what people may have wanted yesterday,… Read More »

Marketing Concepts

Marketing Concepts

This resource will get you thinking about a range of marketing concepts such as: Branding Market Segmentation Customer classification Positioning Competitor analysis Benchmarks Storytelling Customer behaviour Motivators and inhibitors Supply and demand Promotional mix Target Audience  


Costs and Budgets

This is a copy of the Costs and Budgets webinar training session. Some of the materials you might find useful for reference purposes, and the activities referred to in the workbook have been copied below. Ignore the blonde: clip from ‘a beautiful mind’ Business finances Before starting the assessment for the finance part of this… Read More »

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Creating Influential Content

This lesson explores the principles behind creating content that is influential, clear and works. The lesson is broken into four sections; Creativity, Influence, Structure and Testing, and aims to ensure that content is as good as it can be in every way, catering to the right audience in the right way.