Marketing Concepts

By | June 18, 2017

This resource will get you thinking about a range of marketing concepts such as:

  • Branding
  • Market Segmentation
  • Customer classification
  • Positioning
  • Competitor analysis
  • Benchmarks
  • Storytelling
  • Customer behaviour
  • Motivators and inhibitors
  • Supply and demand
  • Promotional mix
  • Target Audience

There are several links in the above presentation for further research, however for more information about different marketing topics see the following links:

Content writing tips

Digital marketing and e-commerce:

Reputation management, CRM and integrated technology case study:

Search Engine Optimisation (SEO):

SEO Tips and Tricks:

Link Building plan: and

Conversion Rate Optimisation:

Or take a look at the below videos:

VIDEO :30 secs: Here’s a look at Voice Search:

VIDEO 2:00 mins: Here’s a look at Google Goggles and Visual Search:

Here is Matt Cutts, Senior Engineer at Google, on “How Search Works,” spiders and how results are prioritized VIDEO 3:14 mins: