Marketing Concepts

By | June 18, 2017

This resource will get you thinking about a range of marketing concepts such as:

  • Branding
  • Market Segmentation
  • Customer classification
  • Positioning
  • Competitor analysis
  • Benchmarks
  • Storytelling
  • Customer behaviour
  • Motivators and inhibitors
  • Supply and demand
  • Promotional mix
  • Target Audience

There are several links in the above presentation for further research, however for more information about different marketing topics see the following links:

Content writing tips http://blog.hubspot.com/marketing/free-content-marketing-tools-list

Digital marketing and e-commerce: http://digitalkiko.com/digital-marketing-san-antonio-digital-marketing-local-sem-seo-specialist/

http://businessmodeladev.blogspot.co.uk/2015/01/business-models-in-e-commerce.html  

http://www.tutorialspoint.com/e_commerce/e_commerce_tutorial.pdf

http://marketing4optimization.com/2013/03/12/sales-and-marketing-funnel-moving-from-traditional-to-digital/

Reputation management, CRM and integrated technology case study: https://prezi.com/prg6t46qgzik/anatomy-of-a-social-powered-customer-service-win/

Search Engine Optimisation (SEO): http://www.bbc.co.uk/academy/journalism/skills/digital-journalism/article/art20130702112133608

SEO Tips and Tricks: http://www.bbc.co.uk/academy/production/podcasts/online/article/art20130702112136095

Link Building plan: https://moz.com/beginners-guide-to-link-building/campaign and http://pointblankseo.com/link-building-strategies

Conversion Rate Optimisation: https://qualaroo.com/beginners-guide-to-cro/

Or take a look at the below videos:

VIDEO :30 secs: Here’s a look at Voice Search: https://www.youtube.com/watch?v=f1ZiRk-_RGM

VIDEO 2:00 mins: Here’s a look at Google Goggles and Visual Search: https://www.youtube.com/watch?v=9apkpwDRI10

Here is Matt Cutts, Senior Engineer at Google, on “How Search Works,” spiders and how results are prioritized VIDEO 3:14 mins: https://www.youtube.com/watch?v=BNHR6IQJGZs