Creating Influential Content

By | April 17, 2018

This lesson explores the principles behind creating content that is influential, clear and works.

The lesson is broken into four sections; Creativity, Influence, Structure and Testing, and aims to ensure that content is as good as it can be in every way, catering to the right audience in the right way.

 

The links referred to in this presentation can be found here:

Creativity

James Altucher, online influencer and creative content writer: https://jamesaltucher.com/

Creative Problem Solving Process: http://www.creativeeducationfoundation.org/creative-problem-solving/the-cps-process/

Influence

Video about the science of influence and persuasion: https://www.youtube.com/watch?v=cFdCzN7RYbw

Robert Cialdini; author of Influence and Pre-suasion: https://www.influenceatwork.com/

Structure

Monroe’s Motivated Sequence by Mindtools: https://www.mindtools.com/pages/article/MonroeMotivatedSequence.htm

Testing

Examples of inappropriate marketing failures: https://unbounce.com/funny/legendary-marketing-fails/

Nibbler Silktide website testing: http://nibbler.silktide.com/

Survey Monkey: https://www.surveymonkey.com/