Colour

By | November 16, 2017

Introduction to using colour theory in design practice

This lesson is about the basic skills and knowledge required to explore the use of colour and to apply colour theory in design. In this topic you will need to research the different meaning, uses and features of different colours and how they relate to each other.

HSB: Hue, Saturation and Brightness:

It is very useful to understand the HSB colour model as a designer if for no other reason than it will help you to analyse and describe the three dimensions of colours.

Hue, Saturation and Brightness diagram

Hue, Saturation and Brightness

Hue is the colour reflected from or transmitted through an object. It is measured as a location on the standard colour wheel, expressed as a degree between 0° and 360°. In common use, hue is identified by the name of the colour such as red, orange or green.
Saturation, sometimes called chroma, is the strength or purity of a colour. Saturation represents the amount of grey in proportion to the hue, measured as a percentage from 0% (grey) to 100% (fully saturated). On the standard colour wheel, saturation increases from the centre to the edge.
Brightness is the relative lightness or darkness of the colour, usually measured as a percentage from 0% (black) to 100% (white)

Colour Theory and Psychology

To start this unit it is recommended that you perform some research. Firstly take a look at this article explaining the basic qualities of different common colours: https://webdesign.tutsplus.com/articles/understanding-the-qualities-and-characteristics-of-color–webdesign-13292

Next take a look at “Color Matters”: https://www.colormatters.com/ then experiment with different colour schemes and theories using Adobe’s own colour web application: https://color.adobe.com/. Or see the Palleton colour scheme http://paletton.com/.