Category Archives: Social Digital Marketing

Marketing Concepts

This resource will get you thinking about a range of marketing concepts such as: Branding Market Segmentation Customer classification Positioning Competitor analysis Benchmarks Storytelling Customer behaviour Motivators and inhibitors Supply and demand Promotional mix Target Audience  


Creativity is not a gift, it is a skill that comes with practice over time. The best way to improve your creativity is to adopt an open minded  and positive attitude, when dealing with any situation. This lesson and the webinar that accompanies it have been developed to provide you with practical activities and tools… Read More »

Managing Marketing Campaigns

Marketing campaigns should be projects in themselves and to be most effective they should be planned like any other project. This would include progressing through different stages; from the marketing brief, drawing up aims and objectives, planning, designing, monitoring and finally evaluating the overall success of the campaign to indicate the overall return on investment.… Read More »

Collaborative Technology

Collaborative Teachnology refers to IT tools and devices for collaborative working and communications, such as web or video conferencing, instant messaging/chat, online phone and video calls; online forums, social networking sites, wikis and other centralised depositories for documents, blogging, RSS and data feeds, bulk SMS or online work management tools.

Social Network Management

“Social media monitoring is the act of using a tool to monitor what is being said on the internet. It sometimes also goes by the name of Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management and SMM (also the acronym for Social Media Marketing)” (Brandwatch). Google Alerts Google Alerts… Read More »

Customer Relationship Management

“Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.” (Google) HubSpot have written a handy blog explaining in more detail, what CRM is: read more CRM can enable businesses to… Read More »